Dr. Elizabeth L. Haines is a social and personality psychologist with an international reputation for understanding sexism, gender stereotyping, unconscious bias, and behavioral change. For twenty years she has investigated how, when, and why people socially categorize others — on the basis of gender, race, parental status, age, and attractiveness — and how to mitigate the negative consequences of stereotyping and prejudice in social interaction, decision making, and evaluation.
Dr. Haines has authored numerous peer-reviewed, scientific articles on stereotyping and implicit bias – and her research has received international press coverage; she is an active scholar as the director of her Social Cognition Lab at William Paterson University in the science of stereotyping and its change; she has an international reputation for her unique point of view on gender stereotyping and regularly presents her research findings at international scientific conferences.
Dr. Haines has also been sought out for her expertise on gender, stereotyping, and bias by policy makers, the United Nations, consulates, the media, and the courts as an expert witness.
Dr. Haines is also an organizational consultant as she applies a scientifically-backed approach to reduce bias in decision making in Fortune 500 companies (e.g., technology, pharmaceuticals, advertising, finance). She is also an active service member of her profession as a member of the Executive Board for the Society of Personality and Social Psychology.